SiRuiX™ Partners Let’s Connect

SiRuiX Partners — executive search and advisory, Singapore and Asia

To Understand · To Connect · To Evolve

Executive Search · Advisory & Coaching  ·  Singapore · Asia

For Organisations For Professionals

About SiRuiX Partners

A partnership built around the people on both sides of every appointment.

SiRuiX™ Partners (思睿行™) works in executive search and advisory from Singapore, with partners on the ground across Asia. Every search is approached through two lenses: what the organisation needs in its next leader, and what that leader needs to perform, grow and thrive in the role.

25+
Years of senior search
8
Markets across Asia and beyond
6
Sector practices
1
Standard, brief to placement

How the partnership works.

In executive search you have one point of contact throughout: the partner who takes your brief presents your shortlist, manages your process and stays with you past placement — supported by partners and research in the markets your search runs in.

In advisory and coaching, engagements are led by partners accredited by SWDA and credentialed by ICF, each leading in the field they have spent a career in.

The SiRuiX Standard

Every engagement is held to one standard:
思 · 睿 · 行

思
sī · To Understand

We begin by understanding.

A senior partner gives time to your organisation, your culture and precisely what you are looking for — and to what sets the right person apart from the merely well-qualified.

睿
ruì · To Connect

We assess beyond the profile.

We look for the person who will genuinely strengthen your organisation and thrive in the role, drawing on 25+ years across Asia.

行
xíng · To Evolve

We stay through what follows.

We remain engaged through every post-placement milestone, for organisation and appointed leader alike. A placement is where the relationship starts.

The Integrated Practice

Built for both sides.

Two specialist practices. One partner-led standard. Across Asia.

Executive Search →

How we search

For organisations

Partner-led search for mid-to-C-suite roles across Asia, from brief to signed placement. Confidential mandates, talent-landscape intelligence, leadership readiness assessment and succession advisory.

  • Search mandates
  • Assessment & succession
  • Market intelligence
  • Workforce transformation
Explore Executive Search
Advisory & Coaching →

How we advise

For organisations and professionals

Leadership coaching for the people you are counting on, and structured guidance for professionals navigating their next move. Executive, team and individual coaching; career strategy, positioning, transition and leadership presence.

  • Executive & board coaching
  • Leadership teams
  • Career strategy & transition
  • Future-readiness
Explore Advisory & Coaching

Experience · Sectors, Functions and Markets

Deep in sector. Broad in function.

Twenty-five years across consumer, industrial and service sectors, and the functions that run them.

Markets

Placed in

  • Singapore
  • Malaysia
  • Thailand
  • Hong Kong SAR
  • China
  • Papua New Guinea

Also covering

  • Indonesia
  • Philippines

Seniority

  • Board-level and Group CEO appointments
  • C-suite and senior executive leaders
  • Regional and Country Heads
  • General Managers and Business Unit Leaders
  • Functional Heads and Senior Directors
Sectors
Consumer & FMCGFood, beverage, nutrition, personal care
Retail & HospitalityRetail, QSR, hotels, resorts, MICE
Consumer ElectronicsAppliances, entertainment, media
Supply Chain & LogisticsFreight, cold chain, 3PL, procurement
Industrial & AutomotiveManufacturing, engineering, energy
Healthcare & Life SciencesHealthcare, medtech, pharmaceuticals
Functions
General ManagementCEO, country heads, GMs, regional leadership
Sales & MarketingCMOs, sales and brand leadership
OperationsCOO, plant, supply chain, procurement
Accounting & FinanceCFO office, control, FP&A, tax
Legal, Risk & ComplianceGeneral counsel, regulatory, governance
Technology & DigitalDigital, e-commerce, data and AI

Each mandate is led by a partner with depth in that sector and market.

Media and Speaking

A practitioner’s voice on careers, talent and workforce change.

Featured by Singapore’s national broadcaster and workforce authority, and invited to speak by leading education institutions.

CNAMediacorp
CNA Singapore Tonight · Live studio interview on skills-based hiring and Singapore’s evolving labour marketMarch 2025
CNA Sunday · Channel 8 · SkillsFuture and Career Health by Workforce SingaporeJanuary 2026
SWDAMyCareersFuture
Contributing expert voice · CareersCompassJanuary 2026
“Hiring in 2026? Why Senior Workers Should Be on Your Radar”Singapore’s national jobs portal
SMUAcademy · SkillsFuture
Sustainability Career Forum · Invited speakerOctober 2025
Beyond Boundaries
Cross-Sector Career Mobility · Conceptualised and moderatedOctober 2025
Ngee Ann PolytechnicCET Academy
What employers look for in the AI eraFebruary 2026

Our Partners

Vivian Tay, Founder and Managing Partner

Vivian Tay

Founder and Managing Partner

思 · 睿 · 行

Vivian has spent her career building two practices side by side: executive search and career advisory. That combination is intentional — it is the reason SiRuiX™ was founded and the approach that shapes every engagement.

Her search practice covers mid-level to C-suite appointments across the consumer sector and adjacent markets. Grounded in her advisory work, she brings a structured understanding of leadership readiness and professional fit to every search.

SWDA-accredited Career Advisor

Vivian’s practice spans

  • Executive search mandates
  • Career advisory engagements
  • Thought leadership collaborations
  • Speaking & moderation
  • Industry partnerships

vivian@siruix.com

Let’s Connect

Every engagement begins with a conversation.

Thirty minutes, whenever it suits you.

For Organisations

We welcome conversations that exchange market perspectives and build relationships long before the moment calls for a search. When it does, you will already know how we work.

vivian@siruix.com

For Professionals

From CV refinement and interview preparation to offer navigation and career health planning, we support the decisions that shape your career.

vivian@siruix.com

For Collaborations

SiRuiX™ welcomes invitations to speak, moderate, contribute expert perspectives, or partner with government agencies, industry bodies, learning institutions and employer networks on workforce, careers and talent priorities.

connect@siruix.com