Advisory & Coaching · For Organisations and Professionals

Coaching and advisory, held to one senior standard.

Two audiences, one bench: organisations building leadership depth, and professionals deciding what comes next.

For organisations, that means coaching the executives, teams and high-potentials you are counting on — and building the capability to hold the career conversations that keep them.

For professionals, it means candid guidance at the turning points of a career: the move, the pivot, the return and the reach for the next level.

Because we work across both search and advisory, the guidance is grounded in what the market is actually hiring for.

For OrganisationsExecutive, team and individual coaching For ProfessionalsCareer strategy, positioning and transition

For Organisations · Coaching

Coaching that builds the bench you will need.

Delivered by partners across the organisation, from the boardroom to the individual professional.

CEO, Country Head and C-suite

Executive & Board

One-to-one coaching on decisions and stakeholder influence
Transition coaching into an enlarged or first country role
A confidential sounding board at the top of the house

Function and business-unit heads

Leadership Teams

Facilitated team coaching and leadership alignment
Readiness assessment with succession-linked development
Career conversation capability for people managers

High-potentials and specialists

Individual Professionals

Career health planning
Executive positioning, presence and internal mobility
Retention coaching for the people you most want to keep

Partners accredited under the Skills and Workforce Development Agency (SWDA) Career Facilitation Programme and credentialed by the International Coaching Federation (ICF).

For Professionals · Career Advisory

Your career has a next chapter. We partner with you to lead it.

From your next move to the one after — the same standard, applied to your career: 思 · 睿 · 行

思

sī · To Understand

We start with you.

We take stock of your trajectory, strengths and ambitions: a clear read on where you stand and where the next chapter should lead.

睿

ruì · To Connect

We sharpen your story.

We refine your narrative, executive brand and market presence, so your experience is understood clearly by the right audience.

行

xíng · To Evolve

We move with you.

We partner with you through interviews, offers and transitions, and stay alongside you as your career continues to evolve.

What We Advise

Support at every stage.

Strategy & Direction

Career navigation and strategy
Career health planning and decision clarity
Market and sector reality-check before a move

Positioning & Presence

Executive positioning and personal brand
Leadership presence coaching
CV and LinkedIn narrative for senior audiences

Transitions & Offers

Interview preparation and offer navigation
Career transition and pivot strategy
Return-to-work and re-entry coaching

Future-readiness

AI-ready career strategy
Skills-based positioning for a changing market
Navigating role change and internal mobility

Career strategy, positioning and transition.

Vivian Tay, Founder and Managing Partner of SiRuiX Partners

Who You Work With

Partners who have led in the field they coach in.

Deep sector and functional experience from multinational organisations in Singapore and the region, accredited by SWDA and credentialed by ICF.

The practice is founded and led by Vivian Tay, SWDA-accredited Career Advisor, with 25+ years across people, talent, search and career advisory.

You work directly with a senior practitioner who brings judgement, discretion and market understanding to your next chapter.